Jones Falls Trail
Branding and Signage for an Urban Trail.
The Jones Falls Trail is a historic trail located in Baltimore, Maryland. As part of a project we were asked to design signage that would attract more people to the location. The trail itself is not an “outdoorsy” trail as it is surrounded by railroad tracks, dilapidated buildings, and old industrial buildings—this might be a reason that people do not like to frequent the trail, but I decided to embrace the trails grittiness and connect it with Baltimore’s industrial and rail history.
Large two-sided entrance markers located at the main entrances welcome drivers, pedestrians and bikers and also provide a happy farewell. The walls of the buildings located at Maryland Avenue and E. Lafayette serve as art space to display murals that celebrate Baltimore’s industrial roots and along with some signage, I recommend some additions to the trail, specifically an exercise station located underneath the North Avenue Bridge, that would serve as the main hub of the trail. This hubs location would serve as incentive to walk the trail if coming from the reservoir and also attract pedestrian and bike traffic from North Avenue and the North Avenue Bridge.
