The Projeckt

A project completed for a rap group.

The Projeckt was a collective of musicians from Austin and Baltimore. After some initial discussion with the executive producer, I was brought on by one of the group members to help in the promotion of the group–everything from naming the group to building the packaging and the website.

I attended recording and writing sessions to get a better sense of what the final album was going to sound like and be able to observe the interaction between the artists. After the album was about halfway recorded I scheduled a loose photo shoot in Austin and helped coordinate the writing of media releases. After developing the packaging I developed a mini-site to promote the release. Having as much interaction as I had with the artists helped my process. I was able to create designs that reflected the tone of the music and the the member’s individual contributions.

creative direction music packaging photography

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